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Sunday, 29 May 2011 18:55
Neo Sports Broadcast Private Limited has entered into a three year agreement with Total Sports Asia to acquire media rights for the OSIM BWF World Superseries from 2011 to 2013 for the Indian Subcontinent.
The OSIM BWF World Superseries comprises of 7 Superseries events, 5 Superseries Premier Events and 1 Superseries Finals. The calendar comprises of premium events like the All England Badminton Championships, Indonesia Open, China Open and other leading badminton events from across the world.
Total Sports Asia, who holds the worldwide media rights for the OSIM BWF World Superseries events has partnered with Neo Sports in the past for various other sport properties including the Copa Libertadores and AVP Beach Volleyball.
"Badminton's popularity has been amplified in India in recent years and the Indian success stories in this sport have increased sharply," Chief Operating Officcer of Neo Sports Prasana Krishnan commented.
Neo Sports Broadcast owns and operates a cricket broadcasting channels. The company braodcasts two sports channel focussed on India. The company is based in Mumbai, India. Neo Sports Broadcast Private Limited operates as a subsidiary of Nimbus Communications Ltd. (bintang@theindonesiatoday.com)
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