Saturday, November 26, 2011

Marketing Software Giant ExactTarget Re-Files For IPO; Will Raise $100M

exactEmail marketing software giant ExactTarget has just submitted its second S-1 for a public offering, seeking to raises as much as $100 million. In 2007, ExactTarget filed for an initial public offering but delayed delay its IPO planes and has withdrew its application with the SEC to trade on the Nasdaq under the symbol EXTG due to the recession. Clearly, the company has considered the current IPO climate to be more favorable. ExactTarget's software provides enterprises with email marketing platform that powers everything from email coupon offers and automated fraud alerts to e-statements and SMS text messages. ExactTarget?s software provides email marketing tools for a widespread group of big-name clients, including CareerBuilder.com, Expedia.com, the Gannett Co., and The Home Depot.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/G2uRWA2jny8/

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