According to some rumors, Sony and Panasonic, two japanese companies known for competing on the TV market, may decide to work together on for developing and producing OLED display.
Both companies could put in a common pot their know-how and technologies to speed up the development and the launch of large size OLED display. In fact they do not have much choice than trying to work together as Samsung and LG have already announced the forthcoming release of their own 55" OLED TV set. Even if the first products will remain too expensive for the mass customer market, such advance could create a technology and business gap with Sony and Panasonic.
Goals and expectation are huge, as the OLED is expected to quickly replace all LCD-based technologies. If the R&D would cost a lot, the production itself could quickly come down to a rather low cost (most components are already available and cheap, OLED can be printed on different supports, etc.)
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